The channel will air a variety of programmes for the entire family, including films, games shows as well as news bulletins. The company intends to invest Rs 30 crore-Rs 40 crore over the next two years.
"The channel will be a 24-hour entertainment channel catering to all segments of viewers. It will also have regular news bulletin", Vasanth & Co Media Network managing director H Vasanthakumar said.
The launch of a television channel will also help expand the company's consumer durable retail network. Vasanth & Co has achieved the status of being the number one retail network in terms of sales, for several consumer durable brands over the past several years, he said.
"Part of this success was achieved through aggressive advertising campaign frequently carried out by us on print, outdoor and television. With a good programming mix, we are confident of ensuring a good reach for the channel, which will also be primarily used to run our own advertising campaign." Vasanthakumar says.
The company has tied up with VSNL for providing the uplinking facilities. It is likely to be launched on August 20, 2007, the birth date of former prime minister Rajiv Gandhi. Vasanthakumar is also a Congress legislator in the Tamil Nadu assembly, having been elected from the Nanguneri constituency in the May, 2006 elections.
He said, Vasanth & Co is now a 44-retail outlet consumer durable chain, with presence in Tamil Nadu, Pondicherry and Bangalore. "Over the next six months, we will be entering the Kerala market and we intend to add another 10-15 outlets by the end of this year," he added.
Vasanth & Co has a sales target of Rs 500 crore for the current fiscal 2007-08. Last year, its sales turnover was close to Rs 400 crore.
Courtesy : Dishnews.
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